The nimble team in New York is focused on strategic and editorial development. They were in need of a marketing playbook for an efficient repeatable marketing process for 15 books.
"HelloMaaS provided key marketing insights that helped us set up best practices for our workflow and frame our to-market approach for an important launch title. It’s a fresh perspective from the outside-in as well as handy execution power with specialist marketing know-how."
Marketing, Hearst Books
Meet the team who acomplished this project
Femke is a strategic marketeer well versed in launching new brands and concepts in different markets.
Scoping session with HelloMaaS to select the right audit package and define project goals.
Select marketing strategist with work experience in the publishing industry, and US client experience.
Customize table of contents of marketing strategy audit for Hearst Books and review.
Sharpen marketing goals to prioritize right channels and activities.
Review current marketing channels and social media. Create a list of low hanging fruit to implement directly.
Define playbook for structured marketing roll-out book releases, finetuning round based on HelloMaaS quality review and presenting to the client.
Marketing playbook for book launch
Freelancer match on industry, skills and personality
Client satisfied with scope and quality of the work