Hearst Books

How Hearst Books, a New York-based publisher improved its marketing playbook for book launches.

Hearst Books published 10 books in 2020 and is scheduled to release 15 books in 2021, all in the health & wellness, food & nutrition, and lifestyle categories in the United States.

Hearst Books



The nimble team in New York is focused on strategic and editorial development. They were in need of a marketing playbook for an efficient repeatable marketing process for 15 books.


  • Competitive review book launches
  • Audit on current marketing channels
  • Multi-channel campaign review
  • Playbook for campaign production
Awesome result

"HelloMaaS provided key marketing insights that helped us set up best practices for our workflow and frame our to-market approach for an important launch title. It’s a fresh perspective from the outside-in as well as handy execution power with specialist marketing know-how."

Hearst Books

Marketing, Hearst Books


Meet the team who acomplished this project

How client, marketing expert and HelloMaaS work together

  • Step

    Scoping session with HelloMaaS to select the right audit package and define project goals.

  • Step
    Select marketing strategist

    Select marketing strategist with work experience in the publishing industry, and US client experience.

  • Step
    Marketing strategy

    Customize table of contents of marketing strategy audit for Hearst Books and review.

  • Step
    Sharpen marketing goals

    Sharpen marketing goals to prioritize right channels and activities.

  • Step

    Review current marketing channels and social media. Create a list of low hanging fruit to implement directly.

  • Step
    Define playbook

    Define playbook for structured marketing roll-out book releases, finetuning round based on HelloMaaS quality review and presenting to the client.



Marketing playbook for book launch



Freelancer match on industry, skills and personality



Client satisfied with scope and quality of the work

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