Hearst Books
How Hearst Books, a New York-based publisher improved its marketing playbook for book launches.
Hearst Books published 10 books in 2020 and is scheduled to release 15 books in 2021, all in the health & wellness, food & nutrition, and lifestyle categories in the United States.
Hearst Books
Marketing
Challenge
The nimble team in New York is focused on strategic and editorial development. They were in need of a marketing playbook for an efficient repeatable marketing process for 15 books.
Result
- Competitive review book launches
- Audit on current marketing channels
- Multi-channel campaign review
- Playbook for campaign production
Awesome result
"HelloMaaS provided key marketing insights that helped us set up best practices for our workflow and frame our to-market approach for an important launch title. It’s a fresh perspective from the outside-in as well as handy execution power with specialist marketing know-how."
Hearst Books
Marketing, Hearst Books
Team
Meet the team who acomplished this project
Femke
Femke is a strategic marketeer well versed in launching new brands and concepts in different markets.
- Strategic Marketeer
- Marketing Insights
- Concept & product development
How client, marketing expert and HelloMaaS work together
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Step
Kick-off
Scoping session with HelloMaaS to select the right audit package and define project goals.
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Step
Select marketing strategist
Select marketing strategist with work experience in the publishing industry, and US client experience.
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Step
Marketing strategy
Customize table of contents of marketing strategy audit for Hearst Books and review.
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Step
Sharpen marketing goals
Sharpen marketing goals to prioritize right channels and activities.
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Step
Review
Review current marketing channels and social media. Create a list of low hanging fruit to implement directly.
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Step
Define playbook
Define playbook for structured marketing roll-out book releases, finetuning round based on HelloMaaS quality review and presenting to the client.
1
month
Marketing playbook for book launch
5
days
Freelancer match on industry, skills and personality
100%
Happiness
Client satisfied with scope and quality of the work
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