Streamix

How Streamix, an early stage startup, got a lead generation campaign to validate a new client segment.

Two technical founders build a great product, participated in Startup Boot camp and now need to tell the world about it.

Head of Marketing, Streamix

Challenge

Streamix was in need of a lean marketing project to validate their proposition with a target prospect segment in the Netherlands.

Result

  • Strategic review customer journey
  • Brand-new landing page
  • Two e-mail campaign(s)
  • Prospect introductions
Awesome result

Anne-Marie is a strategic marketeer with top notch digital skills. She is a true “Swiss Arny Knife” marketeer. A highly strategic thinker that is not afraid to challenge and then gets into action with storyboard and copywriting. A great combination of skills that is ideal for startups that need tangible results in a short period.

Streamix

Head of Marketing, Streamix

Team

Meet the team who acomplished this project

How client, marketing expert and HelloMaaS work together

  • Step
    Kick-off

    Kick-off & workshop to define end-to-end value proposition and USP’s, market segmentation.

  • Step
    Remote working sessions

    Ongoing and remote working sessions via Miro board to gather and prioritize client segments and go-to-market ideas.

  • Step
    Create wireframes

    Create wireframes and flow for landing pages Write conversion copy.

  • Step
    Create style

    Create style and visual assets including Getty images selections and create briefing.

  • Step
    Define marketing tactics

    Define 1-2 marketing tactics to validate proposition against segments, create campaigns and validate the customer journey and product promise through the “granny” test.

  • Step
    Quantatitive research

    Quantatitive research showed the marketing blindspots in both service as product performance and create marketing mix plan.

1

Month

Marketing experiment done

5

Days

Perfect freelancer match experienced with tech startups

100%

Happiness

Client satisfied with work delivered

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