How Streamix, an early stage startup, got a lead generation campaign to validate a new client segment.

Two technical founders build a great product, participated in Startup Boot camp and now need to tell the world about it.

Head of Marketing, Streamix


Streamix was in need of a lean marketing project to validate their proposition with a target prospect segment in the Netherlands.


  • Strategic review customer journey
  • Brand-new landing page
  • Two e-mail campaign(s)
  • Prospect introductions
Awesome result

Anne-Marie is a strategic marketeer with top notch digital skills. She is a true “Swiss Arny Knife” marketeer. A highly strategic thinker that is not afraid to challenge and then gets into action with storyboard and copywriting. A great combination of skills that is ideal for startups that need tangible results in a short period.


Head of Marketing, Streamix


Meet the team who acomplished this project

How client, marketing expert and HelloMaaS work together

  • Step

    Kick-off & workshop to define end-to-end value proposition and USP’s, market segmentation.

  • Step
    Remote working sessions

    Ongoing and remote working sessions via Miro board to gather and prioritize client segments and go-to-market ideas.

  • Step
    Create wireframes

    Create wireframes and flow for landing pages Write conversion copy.

  • Step
    Create style

    Create style and visual assets including Getty images selections and create briefing.

  • Step
    Define marketing tactics

    Define 1-2 marketing tactics to validate proposition against segments, create campaigns and validate the customer journey and product promise through the “granny” test.

  • Step
    Quantatitive research

    Quantatitive research showed the marketing blindspots in both service as product performance and create marketing mix plan.



Marketing experiment done



Perfect freelancer match experienced with tech startups



Client satisfied with work delivered

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