Streamix
How Streamix, an early stage startup, got a lead generation campaign to validate a new client segment.
Two technical founders build a great product, participated in Startup Boot camp and now need to tell the world about it.
Head of Marketing, Streamix
Challenge
Streamix was in need of a lean marketing project to validate their proposition with a target prospect segment in the Netherlands.
Result
- Strategic review customer journey
- Brand-new landing page
- Two e-mail campaign(s)
- Prospect introductions
Awesome result
Anne-Marie is a strategic marketeer with top notch digital skills. She is a true “Swiss Arny Knife” marketeer. A highly strategic thinker that is not afraid to challenge and then gets into action with storyboard and copywriting. A great combination of skills that is ideal for startups that need tangible results in a short period.
Streamix
Head of Marketing, Streamix
Team
Meet the team who acomplished this project
Femke
Anne-Marie is a strategic marketeer with top notch digital skills. She is a true “Swiss Army Knife” marketeer. A highly strategic thinker that is not afraid to challenge and then gets into action with storyboard and copywriting. A great combination of skills that is ideal for startups that need tangible results in a short period.
- Copywriting
- Strategic Marketeer
- Digital skills
- 5+
How client, marketing expert and HelloMaaS work together
-
Step
Kick-off
Kick-off & workshop to define end-to-end value proposition and USP’s, market segmentation.
-
Step
Remote working sessions
Ongoing and remote working sessions via Miro board to gather and prioritize client segments and go-to-market ideas.
-
Step
Create wireframes
Create wireframes and flow for landing pages Write conversion copy.
-
Step
Create style
Create style and visual assets including Getty images selections and create briefing.
-
Step
Define marketing tactics
Define 1-2 marketing tactics to validate proposition against segments, create campaigns and validate the customer journey and product promise through the “granny” test.
-
Step
Quantatitive research
Quantatitive research showed the marketing blindspots in both service as product performance and create marketing mix plan.
1
Month
Marketing experiment done
5
Days
Perfect freelancer match experienced with tech startups
100%
Happiness
Client satisfied with work delivered
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