Itoh Denki has been producing automated conveyer systems since 1946. They're a Japanese company with offices around the globe.
Branche Manager, Itoh Denki
Due to Covid-19, trade shows and industry exhibitions were cancelled, so an important B2B touchpoint was no longer available. They needed a new way to get leads.
With HelloMaaS a 2-day webinar series was launched to showcase new products to a targeted live audience. HelloMaaS assembled a top-tier marketing team with industry experience to get the job done. We developed an enticing value proposition, landing page, LinkedIn campaigns and industry media campaigns to attract the right B2B2C segment to the event and as potential buyers opening an entirely new direct to customer segment.
Utilising HelloMaas allowed us to save money on agency costs and direct this budget towards the actual campaign. We were very happy with the team, the content produced, and the outcome of the campaign.
Branche Manager, Itoh Denki
Meet the team who acomplished this project
Geraldine was in charge of the strategy and management role of this project. With over 14 years of international experience in consulting and digital marketing, she is an excellent person to deliver strategic and performance based marketing.
From Silicon Valley StartUps, Fortune 500 companies, Marie is an excellent fit for companies seeking to define an enticing value proposition and marketing strategy.
Anna has worked with start-ups and scale-ups as a UX/UI and visual designer for over 15 years. She is a nimble team player that turns strategies into landing pages, website and apps that convert.
Kick-off & working session to determine and align the strategic goals and target ideal audiences.
Create attractive Value Proposition based on audience interest and persona.
Develop concepts and content around the Value Proposition.
Creation of showcase landing pages focused on attendee benefits and conversion and start lead generation campaign on LinkedIn.
Tweak, adapt and improve campaigns through A/B testing.
Drive quality traffic towards landing pages with applicable content.
Oversee the registration of showcase attendees and Set up marketing mix for after-event distribution of the showcase.
Perfect freelancer matches
Freelancer matching based on skills, experience and personality
Week
Time from freelancer matching to starting the project
Attendance rate
High attendance rate thanks to a solid nurturing sequence
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