How HearstLab, a top-tier early-stage investor, got a showcase video and social media content to build awareness. HearstLab provides cash investment and services to early-stage, women-led startups in North America and Europe. Their mission is to close the gap in venture capital funding for women by helping founders build healthy, sustainable, and highly scalable businesses.
Marketing
Just before Covid19 hit New York HearstLab organized a showcase event for startup founders documenting the event on video.
This project turned 5 terabytes of video content into a 2-minute promotional video with many social media edits.
HelloMaaS provided key marketing insights that helped us set up best practices for our workflow and frame our to-market approach for an important launch title. It’s a fresh perspective from the outside-in as well as handy execution power with specialist marketing know-how.
Head of Marketing, HearstLab
Big agency executive creative director with 20+ years working for global brands at Ogilvy, Vayner Media, R/GA, and others. Very versatile at translating brand goals into platform appropriate creative campaigns and assets (photo, video). A rare combination of creative, strategic prowess with a can-do attitude in one person.
Kick-off & workshop to define project scope and goals.
Structure content marketing approach and video narrative.
Cherrypicking best sound bites out of hours of video’s shot.
Edit showcase video including post-production, sound editing and color correcting.
Create library of social media mini-edits for video distribution.
days
Perfect freelancer match experienced in video and campaigns
week
From project scoping to freelancer machting and project kick-off
Happiness
Client satisfied with work delivered
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