HearstLab

How HearstLab, a top-tier early-stage investor, got a showcase video and social media content to build awareness.

How HearstLab, a top-tier early-stage investor, got a showcase video and social media content to build awareness. HearstLab provides cash investment and services to early-stage, women-led startups in North America and Europe. Their mission is to close the gap in venture capital funding for women by helping founders build healthy, sustainable, and highly scalable businesses.

Hearstlab

Marketing

Challenge

Just before Covid19 hit New York HearstLab organized a showcase event for startup founders documenting the event on video.

Result

This project turned 5 terabytes of video content into a 2-minute promotional video with many social media edits.

  • High energy 2-minute showcase video
  • Social media snippets
Awesome result

HelloMaaS provided key marketing insights that helped us set up best practices for our workflow and frame our to-market approach for an important launch title. It’s a fresh perspective from the outside-in as well as handy execution power with specialist marketing know-how.

HearstLab

Head of Marketing, HearstLab

Meet the freelancer

How client, marketing expert and HelloMaaS work together

  • Step
    Kick-off

    Kick-off & workshop to define project scope and goals.

  • Step
    Content marketing approach

    Structure content marketing approach and video narrative.

  • Step
    Choosing best parts

    Cherrypicking best sound bites out of hours of video’s shot.

  • Step
    Editing

    Edit showcase video including post-production, sound editing and color correcting.

  • Step
    Social media mini-edits

    Create library of social media mini-edits for video distribution.

5

days

Perfect freelancer match experienced in video and campaigns

1

week

From project scoping to freelancer machting and project kick-off

100%

Happiness

Client satisfied with work delivered

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