How Streamix, an early stage startup, got a lead generation campaign to validate a new client segment.

Streamix’s mission is offer media companies, media professionals and content creators a smart and easy to use tool for effortless live streaming via smart phones.

Two technical founders build a great product, participated in Startup Boot camp and now need to tell the world about it. Together we co-created lean marketing project to validate their proposition with a target prospect segment in the Netherlands


Packages Used:

Quality and progress between client, marketing expert and HelloMaas

Kick-off & workshop to define end-to-end value proposition and USP’s, market segmentation.

01

Ongoing and remote working sessions via Miro board to gather and prioritize client segments and go-to-market ideas

02

Create wireframes and flow for landing pages Write conversion copy

03

Create style and visual assets including Getty images selections

04

Create brief for Streamix.Live team to build page

05

Define 1-2 marketing tactics to validate proposition against segments

06

Create and roll-out campaigns

07

Validation of the customer journey and product promise through the “granny” test in the SME segment.

08

Quantatitive research showed the marketing blindspots in both service as product performance.

09

High level marketing mix plan for next phase activation and distribution.

10

Flexible marketing team

Anne – Marie

Anne-Marie is a strategic marketeer with top notch digital skills. She is a true “Swiss Army Knife” marketeer.

A highly strategic thinker that is not afraid to challenge and then gets into action with storyboard and copywriting.

A great combination of skills that is ideal for startups that need tangible results in a short period.

Result

  • Strategic review customer journey
    product performance, service design (payment funnel) and proposition on current website
  • Brand-new landing page
    product and segment pages (design and copy)
  • Two e-mail campaign(s)
    to generate traffic to landing page – new customers and customer retrieval.
  • Prospect introductions
    Streamix from Anne Marie’s and HelloMaaS network

Period

August – October 2020

What client and freelancer appreciate about the HelloMaaS approach?

Anne-Marie is a strategic marketeer with top notch digital skills. She is a true “Swiss Arny Knife” marketeer.

A highly strategic thinker that is not afraid to challenge and then gets into action with storyboard and copywriting.

A great combination of skills that is ideal for startups that need tangible results in a short period.

HelloMaas enables a space for experts to capture opportunities and achieve goals benefiting both the client and the expert freelancer.

Because HelloMaas scopes the project I could really focus on what I do best; utilising my talent to strategise and manage creative ideas into pragmatic solutions, design flows that validate conversion and empower entrepreneurs to be better in building holistic value propositions.

Anne Marie Specialist

Want to know which lead generation tactics suit your company goals?

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Segmentation

Define what makes your brand unique. Get advice on how to implement best via copy and images.

Landing page

Define what makes your brand unique. Get advice on how to implement best via copy and images.

Email

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On every web page in the lower right corner of 09:00-17:00

Phone

Monday -Friday from 09:00-18:00

Office

Prinsengracht 669, 1017 JT, Amsterdam,
Nederland