How Itoh Denki, a manufacturing industry leader, generated high-quality leads through an online showcase

Itoh Denki has been producing automated conveyer systems since 1946. Due to Covid-19, trade shows and industry exhibitions were cancelled, so an important B2B touchpoint was no longer available. With HelloMaaS a 2-day webinar series was launched to showcase new products to a targeted live audience.

HelloMaaS assembled a top-tier marketing team with industry experience to get the job done. We developed an enticing value proposition, landing page, LinkedIn campaigns and industry media campaigns to attract the right B2B2C segment to the event and as potential buyers opening an entirely new direct to customer segment.


Packages Used:

Quality and progress between client, marketing experts and HelloMaas

Kick-off & working session to determine and align the strategic goals

01

Identify and describe ideal target audiences

02

Create attractive Value Proposition based on audience interest and persona

03

Develop concepts and content around the Value Proposition

04

Creation of showcase landing pages focused on attendee benefits and conversion

05

Start lead generation campaign on LinkedIn and industry related media channels

06

Tweak, adapt and improve campaigns through A/B testing

07

Drive quality traffic towards landing pages with applicable content

08

Oversee the registration of showcase attendees

09

Set up marketing mix for after-event distribution of the showcase

10

Flexible Marketing Team

Geraldine

Geraldine was in charge of the strategy and management role of this project.

With over 14 years of international experience in consulting and digital marketing, she is an excellent person to deliver strategic and performance based marketing.

Marie

From Silicon Valley StartUps, Fortune 500 companies, Marie is an excellent fit for companies seeking to define an enticing value proposition and marketing strategy.

Anna

Anna has worked with start-ups and scale-ups as a UX/UI and visual designer for over 15 years. She is a nimble team player that turns strategies into landing pages, website and apps that convert.

Result

  • Audience definition
    Research into targeted B2B2C segmentation
  • Value driven landing page
    Translate a technical product into enticing page
  • Plan, launch and run media campaigns
    Reach specific audiences in industry media and LinkedIn
  • Lead conversion
    Track registrations and metric funnels to drive signups.

Period

September – December 2020

What client and freelancer appreciate about the HelloMaaS approach?

Utilising HelloMaas allowed us to save money on agency costs and direct this budget towards the actual campaign. We were very happy with the team, the content produced, and the outcome of the campaign.

Itoh Denki was extremely reactive which allowed us to deploy this project seamlessly. The engagement rate was 3,99% which is almost 5 times LinkedIn benchmark, and we had a steady flow of qualified leads. On Day 2 the webinar had 76% attendance rate – which is really high thanks to a solid nurturing sequence. This project was a great example of strong teamwork between the client and the marketing team – a great success all around!

Geraldine – Project Manager

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LinkedIn

Create, engage and convert leads through the largest online professional network. Get advice on how to implement best via copy and images.

Landing page

Convert new leads through targeted and attractive landing pages. Get advice on how to implement best via copy and images.

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