Retail marketing is complex and fast. If you lead marketing and customer engagement at AS Watson, the largest retail company in the Netherlands, it is key to connect with your customer online, via mobile, in print and in stores to remain relevant. Quite a challenging job with thousands of stores, short product shelf life and of course the rapidly changing marketing landscape.
Tune into our 17th HelloMasters podcast where we talk to Brenda Smith, Director Marketing and Customer Experience at A.S. Watson Health & Beauty Benelux, the owner of retailer Trekpleister, Kruidvat and Prijsmepper in the Netherlands, Belgium, and France.
The AS Watson Group (ASW) has evolved into the world’s largest international health and beauty retailer in 25 markets worldwide. The group has 12 retail brands with 15,200 stores that range from health and beauty, perfume, cosmetics, food, electronics, and fine wine.
Brenda has worked in marketing for over 20 years with previous positions at JDE (Douwe Egberts) and Sara Lee in the United States and the Netherlands.