Hello, Transformation

So many new channels and tools for marketers. Yet the biggest change is how we work together.

How do you tap key transformations?

  • On-off > Always on channels
  • Fixed teams > Flexible innovative teams
  • Quarterly plans > Ongoing experimentation
  • Top down > Collaborative culture

Our core team helped transformations in Europe, US and Asia


Marketing transformation on Wall Street

How do you deepen relationships with 55 million retail banking clients via social media?

By building an in-house team of social media and digital marketing specialists and get the C-suite aligned on a new customer engagement approach.

Easy? No!
Possible? Yes!

Charlene Li, advisor to Fortune 100 board room on digital transformation, NYT bestseller author and the first HelloMaaS advisor, was hired by Louise Doorn, Executive Director, Digital Marketing at JPMorganChase.

Together they drove internal change for marketing transformation with the C-suite of the world largest bank.


Fine tune team structure in the culture sector

Van Gogh is loved across our world. Over 2 million people visited the museum in Amsterdam last year. Many more engage online.

Lilly van Empel, head of marketing at Van Gogh Museum, hired Louise to explore models for an adaptive marketing organisation. In a pragmatic way we co-created scenarios for agile teams.

“It’s useful to bring a fresh perspective from the outside-in, as a sparring partner and challenger.”

How do you build a lean but effective marketing team connecting a physical space with a digital presence, both local and global?

Managing a marketing team is keeping a lot of balls in the air at the same time. From strategy to campaign execution. From analytics to rebranding. A connected and adaptive marketing team is key to success.

How quick? Just a few weeks!


Digital transformation at the speed of e-commerce

Is it possible to build a blooming e-commerce platform for flowers and plants in 8 countries without in-house know-how?

By creating a temporary team of 15 interim marketing and digital specialist, Bakker.com successfully built an emotional connection and scalable business that feels like walking your garden.

Pressure cooker? Somewhat
Adventure? Yes!

Danne de Vries, managing director at Brandpit, built a temporary team of 15 Dutch digital and marketing interim specialists; from brand strategist to marketplace specialist, content creator and performance marketer.

In 6 months, Bakker.com’s e-commerce business was rolled out in 8 European countries and handed over to the internal team for operational excellence.


Marketing platforms – teamed up globally

Louise Doorn

Louise Doorn worked for the global CMO at Samsung in Seoul, Korea. She and her team led workshops in 10 key countries, created a playbook, implemented Sprinklr SMMS globally, organized 150 hires in 50 countries and created consolidated media buying across social media platforms.

Louise Doorn

For many global brands, social media breaks down borders. How do you manage a global brand presence in social media across 50 countries?

By creating a social media center for better and transparent collaboration in 50 countries.

Complex? Yes!
Feasible? Of course!

Hello, Marketing Transformation

Work with real experts and don’t reinvent the wheel

Orchestrate your modern marketing team

Learn how HelloMasters podcast guests future proof their marketing teams

Pragmatic Transformation + Smart Team platform =
Future proofing your marketing

Short, smart and savvy consulting by marketing transformation veterans

Meet more advisors on HelloMaaS.

Turn-key platform to create and manage your agile marketing team

Hand picked and top-tier marketing freelancers for
your flexible layer


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