How FleGo, a B2B healthcare platform, got a strong marketing foundation in 3 months

A fast-growing startup needed a strong brand and clear path for lead generation. Our startup package was a perfect fit. In 3 months – 4 top marketers delivered FleGo’s marketing foundation. HelloMaaS created a flex team: a highly experienced brand strategist, a growth marketer, a paid media specialist and a content marketer to work in an agile way.

  • Strategy audit sharpened their value proposition 
  • Distinctive messaging to stand out turned into e-book
  • Content calendar and LinkedIn campaigns set-up
  • Google Analytics and datastudio set-up for CRO 

Packages Used:


3-step Startup special : marketing strategy, content foundation, lead gen action plan

How client, marketing expert and HelloMaaS work together

Kick-off and onboarding the team, 1:1 product walk throughs and scheduling weekly sprint meetings.


Analysis of marketing channels and brand. Including in-depth interviews with clients and lost clients, developing personas & audience segmentation.


Building the website framework in sprints. Writing new website copy and creating a content calendar based on strategy learnings.


Produce an e-book including copy and visuals. Create a marketing funnel and optimise conversion on new website. Map touch points and create action plan for improvements.


Set up LinkedIn campaigns and Google Dashboard. Launch first blog and social posts.


Flex team


Anne-Marie is a strategic marketeer with top notch digital skills. She is a true “Swiss Army Knife” marketeer.

A highly strategic thinker that is not afraid to challenge and then gets into action with storyboard and copywriting.

A great combination of skills that is ideal for startups that need tangible results in a short period.


Casper is a skilled digital marketer working in brand and agency environments.

His superpower is building, launching and optimizing digital marketing channels. Casper helps brands reach their advertising targets with transparent reporting and strategy sessions.


Guido is a Google Ads specialist and datastudio wizard. He optimizes online campaigns and makes sure you are getting the best results with the best ROI.

Guido is always happy, patient, extremely knowledgeable and helpful. 


With over 10 years of experience, Xanne understands better than anyone the important role social media can play in the market mix. She provides clients, big and small, with quality content and strategic know-how. Her specialism is getting the right story across to the right target group. A creative and driven professional.


  • ✔ Strategy audit plan
  • ✔ White paper
  • ✔ Content calendar and blog
  • ✔ Wireframes and website copy
  • ✔ Google Ads, Datastudio and LinkedIn Campaign setup


February – April 2021

What client and freelancer like about the HelloMaaS approach?

Through HelloMaaS, we had quick access to an interdisciplinary team of marketing experts. Much quicker than a recruiter, agency or arranging it myself. Within a short time, a team was assembled and a kick-off was organised. We are very satisfied with the work done by the team. We are moving forward with a solid marketing base!

FleGo is a true start-up that operates and iterates quickly. Learnings from the strategy audit, for example, showed that an e-book would be an effective asset to reach prospects. We could immediately put this into practice. Working in a HelloMaaS flex team, I had the feeling of having colleagues again! I had fun during the project where I could apply my creativity and skills.

Xanne – project manager

Want a flex team to create your marketing foundation?

Discover our startup package

Startup Marketing Foundation

Got a great product? But no idea where to start with marketing?

Check out our startup marketing package. In 3 months you get a solid marketing foundation.

We build your lean marketing strategy, contant marketing foundation and lead generation action plan.


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