How HearstLab, a top-tier early-stage investor, got a showcase video and social media content to build awareness.

HearstLab provides cash investment and services to early-stage, women-led startups in North America and Europe. Their mission is to close the gap in venture capital funding for women by helping founders build healthy, sustainable, and highly scalable businesses. 

Just before Covid19 hit New York HearstLab organized a showcase event for startup founders documenting the event on video. This project turned 5 terabytes of video content into a 2-minute promotional video with many social media edits.


Packages Used:

Quality and progress between client, marketing expert and HelloMaas

Kick-off & workshop to define project scope and goals

01

Structure content marketing approach and video narrative

02

Cherrypicking best sound bites out of hours of video’s shot

03

Edit showcase video including post-production, sound editing and color correctin

04

Create library of social media mini-edits for video distribution

05

Flexible marketing team

Chris

Big agency executive creative director with 20+ years working for global brands at Ogilvy, Vayner Media, R/GA, and others. Very versatile at translating brand goals into platform appropriate creative campaigns and assets (photo, video).

A rare combination of creative, strategic prowess with a can-do attitude in one person.

Chris is the perfect creative ideal for companies that need top-tier creative and tangible results in a short period. We’re very proud to have him in our community.

Result

  • High energy 2-minute showcase video
    end to end project done by one person including script, clip selection, editing, sound and subtitles
  • Social media snippets
    turn showcase video into catchy, short mini-videos to promote HearstLab

Period

May – September 2020

What client and freelancer appreciate about the HelloMaaS approach?

It was a delight to use the HelloMaaS platform and work together with the team on this project. We were really impressed by their seamless onboarding process, a great way to kick-start any successful project. We were matched with an experienced video editor to help bring our vision to life. Their team and Chris did everything – with almost no time or effort from our side! The best part was that we could completely trust them to represent HearstLab professionally.

I’m truly enjoying my collaboration with HelloMaaS. It’s the best of both worlds for me – I get to work with great clients in small, collaborative teams and the clients get the focused attention they deserve. In the end, the work is better and everyone is happier.

HelloMaaS is a great way for clients to work with top-caliber talent without the drama and bloat of big agencies and get the results they need faster and in budget friendly packages.

Chris – Executive Video Producer

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