How Hearst Books, a New York-based publisher improved its marketing playbook for book launches.

Hearst Books published 10 books in 2020 and is scheduled to release 15 books in 2021, all in the health & wellness, food & nutrition, and lifestyle categories in the United States. 

The nimble team in New York is focused on strategic and editorial development. They were in need of a marketing playbook for an efficient repeatable marketing process for 15 books.

Packages Used:

How client, marketing expert and HelloMaaS work together

Scoping session with HelloMaaS to select the right audit package and define project goals.


Select marketing strategist with work experience in the publishing industry, and US client experience.


Customize table of contents of marketing strategy audit for Hearst Books.


Review competition and learn what they do better.


Sharpen marketing goals to prioritize right channels and activities.


Review current marketing channels and social media. Create a list of low hanging fruit to implement directly.


Define playbook for structured marketing roll-out book releases


One finetuning round based on HelloMaaS quality review.


Present to the client including high-level marketing mix for next phase activation.


Flexible marketing team


Femke is a strategic marketeer well versed in launching new brands and concepts in different markets. From market insights to concept & product development to 360-degree campaigns.

Great combination of strategic marketing, strong project management skills, and creative chops. You’ll get impactful results in a short period.


  • Competitive review book launches
    Review online health book campaigns
  • Audit on current marketing channels
    Including messaging, look & feel, and conversion tactics.
  • Multi-channel campaign review
    Examples on how to improve the customer journey
  • Playbook for campaign production
    For social media, landing page, and email marketing


April – May 2020

What client and freelancer like about the HelloMaaS approach?

HelloMaaS provided key marketing insights that helped us set up best practices for our workflow and frame our to-market approach for an important launch title. It’s a fresh perspective from the outside-in as well as handy execution power with specialist marketing know-how.

The great thing about these package assignments is that you get to meet people in different parts of the world and the flexibility to work in your own time. I worked independently with a few client check-in calls to make sure I was on the right track. A very positive experience. Seeing a happy customer is what drives me.


How we can make your free marketing plan?

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Strategy Audit

Bring a fresh pair of eyes into your business to figure out which of your strategies are working, and which are just wasting your budget.

Improve your marketing foundation with tangible suggestions.


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