How Orikami, a Dutch MedTech startup, built the foundation for their future marketing decisions

Orikami is a company with great aspirations. They want to improve the lives of 100 million people before 2023 by giving them access to personalised healthcare. But how is the world supposed to know they are out there? Like many startups, Orikami’s focus is not on marketing efforts. Besides, finding senior marketing talent that fit a modest startup budget, is hard.

The challenge
Orikami reached out to HelloMaaS if we can provide a fresh pair of eyes to benchmark their marketing activity and highlight recommendations to improve their marketing strategy. Given the specialist field they are in, industry knowledge was required. 

The solution
Our Strategy Audit package was the perfect fit for their needs. Because of the fixed price and scope, Orikami knew exactly which output was going to be delivered. Our platform vetting process found the freelancer with the right skills set, background and experience for the project. Read more about it here below.

Packages Used:

How client, marketing expert and HelloMaaS work together

Scoping session with HelloMaaS to select the right audit package and define project goals.


Select marketing strategist with work experience in the MedTech/Pharma industry, and strategy experience.


Customize table of contents of marketing strategy audit for Orikami.


Review current marketing channels and social media. Create a list of low hanging fruit to implement directly.


Sharpen marketing goals to prioritize right channels and activities.


Analyse SWOT and competitors and Define brand architecture


Define product – solution fit and value proposition per stakeholder


One finetuning round based on HelloMaaS quality review.


Present to the client including high-level marketing strategy plan for next phase activation.


Flexible marketing team


Femke is a strategic marketeer well versed in launching new brands and concepts in different markets. From market insights to concept & product development to 360-degree campaigns.

Great combination of strategic marketing, strong project management skills, and creative chops. You’ll get impactful results in a short period.


  • ✔ In-depth review
    Reviewing target audience, competitors, the marketplace and internal situation
  • ✔ Audit on current marketing channels
    A comprehensive review of the company’s marketing and communication 
  • ✔ Product – solution fit, value proposition
    Alleviating the pains and creating the gains 
  • ✔ Recommendations on brand, team & organisation 
    Including website, social media and omnichannel strategy
  • ✔ Tactical marketing plan
  • What to focus on and low hanging fruit


November – December 2020

What client and freelancer like about the HelloMaaS approach?

Via HelloMaaS we found the right freelancer through a fast process. The package gave us clear deliverables and turned out to be very efficient. We are very satisfied with the quality of the work.

I thoroughly enjoyed creating a marketing strategy for Orikami. It allowed me to combine my work experience with R&D, affinity with the Health & Life Sciences industry and scientific background. A great company with a great purpose.


A free deepdive into your marketing goals & challenges? 

Discover this and more HelloMaaS packages

Strategy Audit

Bring a fresh pair of eyes into your business to figure out which of your strategies are working, and which are just wasting your budget.

Improve your marketing foundation with tangible suggestions.


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